Getting out there
One of the toughest things in the online world is making sure people know you exist. Since I've started my shop(s), I've begun using so many different mediums of networking/advertsing to get my name out there, in the hopes that it will "pop" but one never really knows how long that will take. So far I've used Twitter, Flickr, Facebook, developed my own website through Soopsee (and bought the domain name), and obviously through Showcases on Etsy. I also just bought a "spot" on Craft Cult and am thinking about doing the same on Craftopolis since they both report having a lot of traffic. Any other suggestions?